A transformation that is happening before our eyes. Saudi Arabia is consistently pursuing its ambitious vision for the future, Saudi Vision 2030, which aims to diversify the economy, move away from oil dependence and transform the Kingdom into a global center for innovation, tourism, culture and sustainable development.
As part of this strategy, the world’s largest and most futuristic urban projects are being developed, including new cities, entertainment destinations, tourist destinations, sports investments and cultural spaces. This is a unique collaboration opportunity for companies in a wide range of sectors – from technology to architecture to sustainability and luxury brands.
Saudi Arabia is emerging as one of the most important players on the global economic and technological development scene, offering companies from all over the world – from technology, architecture and smart cities to the ESG sector and luxury brands – unique opportunities for collaboration and expansion.
In what follows, we present a selection of flagship initiatives that are defining a new reality in Saudi Arabia and opening the door to global collaboration.
Below are key projects that are shaping Saudi Arabia’s new economy and becoming symbols of the Kingdom’s global ambitions. It is in these projects that Polish entrepreneurs can find space to cooperate, expand and participate in the dynamic transformation of one of the most important markets of the future.
Saudi Arabia has been named host of the World Expo 2030, which aims to present global solutions for sustainable development and social innovation.
Key figures:
This will be an event with global impact – both physically and digitally.
For whom?
ROSHN is the largest real estate developer in Saudi Arabia, backed by the PIF fund. It develops integrated, smart neighborhoods and urban spaces with quality of life, connectivity and sustainability in mind.
ROSHN’s solutions include:
Diriyah, the cradle of Saudi Arabia, is a project that combines the past with the future. A modern center for culture, education, tourism and international meetings is being built on the basis of UNESCO-listed heritage.
The ambition is to create:
New Murabba is a revolutionary urban project under construction in the northwestern part of Riyadh – announced in February 2023 by Crown Prince Mohammed bin Salman as the largest modern urban center in the world.
The project’s main features:
The project is designed with long-term ecological sustainability in mind- through renewable energy, waste management and closed-loop systems, among others.
Misk City is the first nonprofit city of its kind in the world – built as a center for the social, educational and cultural development of Saudi Arabia’s young generation. It was created as an initiative of the Mohammed bin Salman Foundation – the Misk Foundation– and is its physical extension.
The city focuses on:
Misk City builds on the more than 13-year history of the Misk Foundation, which has so far inspired thousands of educational and social initiatives.
Jeddah Central is a $20 billion megaproject located in the heart of historic Jeddah, being developed by the Jeddah Central Development Company (a PIF company).
The project is part of a strategy to diversify the Saudi economy and change the nature of the Jeddah coast – from an industrial to a premium tourist and cultural center.
On the outskirts of Riyadh, the Qiddiya megacomplex is being built – a modern city of entertainment, sports and culture that is expected to attract millions of visitors a year. The project includes the construction of:
The unique project THE RIG. is the world’s first entertainment center built to resemble an oil rig, 40 km off the Gulf Coast. It is being built on the basis of oil rigs and is expected to offer a new dimension of luxury entertainment and extreme experiences – on and under water.
Project highlights:
One of the world’s most groundbreaking tourism destinations, The Red Sea, is being developed on the west coast of Saudi Arabia. The project is based on the idea of regenerative tourism, sustainable development and protection of the marine ecosystem.
Phase I includes:
By 2030:
These projects are not only creating a new image for Saudi Arabia – they are co-creating a new global market for innovation, tourism, sustainable urbanization and multidimensional development.
If your company is looking for space for expansion, innovative partnerships or participation in world-changing projects Saudi Arabia should be on your radar
Saudi Arabia is not just investing in infrastructure – it is creating a new language of global competitiveness. It combines tradition with innovation, culture with technology, and national identity with a universal vision of the future. It is one of the world’s most complex and consistently successful ventures.
MK BUSINESS LINK supports Polish entrepreneurs in successfully entering the markets of GCC countries. We help companies build relationships, participate in key industry events, and develop their business in the region’s rapidly growing sectors.
We organize participation in leading trade fairs and economic missions, such as:
Arianna Aglietti Sales and Business Development Manager
a.aglietti@mkbl.eu +48 451 657 761
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